News
Who Needs Ready To Wear Reading Glasses?
Yes, there's a reason you can't read those labels anymore!
Who Needs Ready To Wear Reading Glasses?
Yes, there's a reason you can't read those labels anymore!
Vital Colourways Inspiration
We take our inspiration from the forests and oceans of Aotearoa.
Vital Colourways Inspiration
We take our inspiration from the forests and oceans of Aotearoa.
Bring The World Into Sharper Focus
Does it say sugar or salt?
Bring The World Into Sharper Focus
Does it say sugar or salt?
The Vital Detail
Meticulously engineered to embody durability, style, and sustainability
The Vital Detail
Meticulously engineered to embody durability, style, and sustainability
Vital Sunglasses Look Good On You
Where eco-conscious design meets premium eye protection.
Vital Sunglasses Look Good On You
Where eco-conscious design meets premium eye protection.
Blue Light Filter Lenses
Why we're opting out of offering blue light filter lenses
Blue Light Filter Lenses
Why we're opting out of offering blue light filter lenses
Ready Readers or Prescription Glasses
So what's the difference?
Ready Readers or Prescription Glasses
So what's the difference?
Vitally Versatile
Your solution to poor lighting woes and seeing your screens!
Vitally Versatile
Your solution to poor lighting woes and seeing your screens!
Diet, Lifestyle And Your Aging Eyes
Optometrist, Michael Holmes discusses what's important.
Diet, Lifestyle And Your Aging Eyes
Optometrist, Michael Holmes discusses what's important.