Colour is an essential element in fashion design. Specifically, with eyewear design, colour evokes emotion, sets the tone and influences the overall look and feel of any optical or sunglass frame. Because Vital frames are made out of 100% recycled plastic, the chosen colourways are intended to be natural and calming, reflecting the earth friendly nature of the collection. Even our basic black is softened with a matte finish.
The range aims to challenge the status quo of the current ready reader market where colourways are often unnecessarily loud or garish. But Vital's softer palette is anything but mundane. It's a canvas for self expression and for those wanting to present a sophisticated aesthetic. Vital reading glasses are uniquely an "off the shelf" range offering a look and feel well beyond the price.